There are five requirements that companies should take into account when applying for direct grants from the European Commission:
The company must be aligned with EU strategies. Therefore, in relation to these strategies, it is essential that one of the keys to obtaining this aid is the development of products or services that provide solutions to different environmental, social, economic and even technological problems that have an impact on society in general.
Showing the market advantages over the competition through products or services that are disruptive and innovative and that have technological components that no one has developed so far.
Have a credible and sustainable business plan based on their market. This business plan must provide a strategy that allows companies to make money and ensure that they have a high exploitation potential of the product that will allow them to grow in the medium and long term and also generate employment. All products or services offered by companies, regardless of their sector or area, must have a digitalisation component.
They must respond to environmental components, gender balance, circular economy, among many other things, and all of them must manage to involve the citizen in their activity in order to achieve greater coverage of their project.