The most interesting program for SMEs and startups is undoubtedly the EIC Accelerator, as it is the first financing instrument to combine up to €2.5 million in grants with up to €10 million in equity to support commercial activities and the international industrial scaling of products. The purpose of the EIC Accelerator is to promote rapid international scaling of companies that are developing radically new products close to the market, that is, with a validated prototype (TRL 6). The projects must have, due to their unconventional nature, a high level of risk that prevents the company from raising the necessary capital to grow and be competitive in the short or medium term.
The evaluation process consists of three stages: the short application, the full application, and an interview with the EIC jury. While all stages are important, the pitch interview with the EIC jury is particularly critical. This interview not only assesses the feasibility of your project but also evaluates your ability to communicate its potential to a panel of experts. Thorough preparation for this stage can significantly improve your chances of success. Below is Euro-Funding’s step-by-step guide to preparing effectively for your EIC Accelerator pitch interview.
It’s easy to focus solely on your project’s strengths, but the jury is likely to raise concerns about potential weaknesses. Every project has them. Perhaps your product needs further refinement, or your market strategy could use more validation. The key is to acknowledge these weaknesses and be prepared with a well-thought-out response that demonstrates you have anticipated challenges and have a clear plan for addressing them. This shows maturity, transparency, and a thorough understanding of your project.
Time is of the essence during the pitch interview. With only 10 minutes to present your project and 35 minutes to answer questions, it is crucial to be clear and concise. Jury members will likely ask 3-5 questions each, so you will need to manage your time wisely and respond effectively. Here are some tips for crafting strong answers:
Preparation is key. The EIC Accelerator provides mock interview resources that simulate the experience with real questions. Practicing with these mock interviews allows you to refine your responses and get comfortable with the format. You can also tailor mock interviews to your specific sector (for instance, healthcare or energy) to ensure the questions align with the focus of your project. This practice will also help you hone your timing and delivery, ensuring your answers are both concise and impactful.
In a pitch interview, less is often more. If the jury seems satisfied with your answer, avoid the temptation to provide additional information. Over-explaining can lead to confusion and may distract from your main points. The jury will likely have follow-up questions if they need more detail, so leave space for them to probe further. Being concise signals confidence and allows for more efficient interaction.
If you do not fully understand a question, it is better to ask the jury to clarify rather than guessing or answering incorrectly. There is no shame in requesting a second explanation. In fact, it shows that you are focused on giving an accurate and thoughtful response. Ensuring you understand the question fully allows you to respond more effectively and avoid miscommunication.
Maintain eye contact with the jury while speaking. Engaging with them visually helps convey confidence and establishes a connection. Also, pay attention to their body language. If they seem satisfied with your answer, do not keep talking. On the other hand, if they cut you off, it is a sign that you have already addressed the question. Respect their cues, and let the conversation flow naturally.
Finally, anticipate the types of questions the jury is likely to ask. Common topics include your project’s market potential, financial sustainability, scalability, and risk management strategies. Prepare clear, focused responses for each of these areas, and practice weaving numbers and data into your answers whenever possible. The jury will be looking for concrete evidence of your project’s viability and long-term potential.
By preparing in advance, practicing your pitch, and keeping your answers focused and data-driven, you will be well-positioned to impress the jury and increase your chances of securing EIC Accelerator funding.
The EIC Accelerator program is a unique opportunity to bring groundbreaking ideas to life. At Euro-Funding we have been helping companies at the interview stage for years and we know that good preparation can make the difference between getting the funding or not. By following these steps, you will prepare properly for the interview and be in a good position to impress the jury and increase your chances of success.
Keys to accessing European projects funding Marta MartínSettings The Horizon Europe programme is the European Union’s Research and Innovation (R&I) Framework for the period 2021–2027,
How to prepare for EIC Accelerator pitch Interviews: A guide to effective responses Elena PerezSettings The most interesting program for SMEs and startups is undoubtedly
EIC Accelerator 2025: a sustainable and technologically advanced Europe Elena PerezSettings The European Innovation Council (EIC) has announced its EIC Accelerator challenges for 2025, offering